Session 4 of the NHS APA Conference 2025

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Session 4 of the NHS APA Conference 2025



This presentation explores what stigma is and how it affects different groups across society. Speakers will share insights from the ‘See Beyond – See the Lives – Scotland’ anti-stigma campaign, which they have led since 2019, highlighting its aims, impact, and key learnings. The session will also consider the role of the media in shaping stigma and showcase related initiatives that contribute to wider understanding and change in this field.



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